Product Placement in Video Games
Video games are the new breed of product placement and the possibilities for advertisers are virtually endless. Not only can advertisers find the game's characters actually using their products but they can also update their in-game ads at any time and offer game updates through their Web sites.
People are starting to turn to video games more than television.
Video game sales topped box office sales last year with $10.7 billion. That number is expected to increase to $16.9 billion by 2008. Nielsen ratings show 12-percent of young males in the 18-34 demographic turned away from TV, with 20-percent of them playing more video games. More number crunching shows in-game advertising will increase from $200 million to $1 billion by 2008.
Electronic Arts Inc. (EA) is the world's largest video game publisher and has proven how successful video game product placement can be. The company reports ad revenues are up 60-percent this year.
EA landed a multimillion-dollar product placement deal with Intel and McDonald's for The Sims Online. In the game, players use computers featuring those familiar Intel tones and they can buy virtual McDonald's food for their hungry sims.
EA's Need for Speed Underground 2 features product placement with companies like Best Buy, Cingular Wireless, Old Spice and Burger King. [ read full article ]
You outta be in a video games
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